Attempt to Grasp the Whole Context
2016

Sitting in the Apple store in Amsterdam, observing the flow of customers, the routines of the employees, the conjunctions that occur, their consequences and resolutions. As rhythms and patterns become noticeable with time, events and behaviours that at first appeared singular, start revealing a design that governs and reproduces them. The work is shared as a recorded narration of a possible performance, quietly taking place inside the Apple store.