Attempt to Grasp the Whole Context

Concept, Script, Performance, Essay

Sitting in the Apple store in Amsterdam, I observe the flow of customers, the gestures of the employees, the conjunctions that occur, their consequences and resolutions. As rhythms and patterns become noticeable with time, events and behaviours that at first appeared singular, start revealing the design that governs and reproduces them. The work is presented as a live reading performance that quietly takes place inside the Apple store.